Nowadays, fashion designers start to take notice of the potential for plus size clothing to make money and at the same time showcase their talents in making gorgeous apparels for the larger population. Since PLUS size fashion pertains to the full figures, using plus size models for advertising campaigns and in catwalks makes it more appealing to the target population.
Actually, plus size models were used in campaigning for plus size fashion as early as 1940's but there was a bias against the bigger people and plus size modeling were kept out of the public's eye by the fashion industry until the early 90s as fashion in those times were focused on the "ideal body" shape which was the petite and skinny figure.
As per history, the trading began in the early 1920s for garments and by the middle of the 20s, clothing were sold under the category "For the Stout Women" by Lane Bryant. These garments had a bust line that ranged between 38 - 56 inches.
Actually, plus size models were used in campaigning for plus size fashion as early as 1940's but there was a bias against the bigger people and plus size modeling were kept out of the public's eye by the fashion industry until the early 90s as fashion in those times were focused on the "ideal body" shape which was the petite and skinny figure.
As per history, the trading began in the early 1920s for garments and by the middle of the 20s, clothing were sold under the category "For the Stout Women" by Lane Bryant. These garments had a bust line that ranged between 38 - 56 inches.